These five brands are making medically-enhanced beauty treatments accessible and acceptable

Gone are the days where plastic surgery was taboo, when gossip magazines would ponder if so-and-so had work done with shameful implications. Today, medically-enhanced beauty is not only accepted by the mainstream but even touted by some of its biggest supporters. As a result, many beauty brands have emerged to fill the gap, offering taboo-free environments for injectable procedures and plastic surgery.

These drive-thru treatments are effectively reducing stigma around cosmetic enhancements, opening up the market to the general public. The following five examples showcase how beauty retailers are transforming attitudes around aesthetic procedures, making them more accessible and acceptable through on-demand services and salon-like experiences:

Ject
New York City-based injectable beauty bar Ject eliminates the taboo around medical-aesthetic treatments by incorporating a photo booth that encourages customers to share their experiences on social media.

Plump
New York City-based cosmetics and injectables boutique Plump transforms the injectable treatment experience, replacing medical office with a bistro like design with a tea bar, an art installation and a millennial pink mural.

Allegan Regi
Pharmaceutical company Allergan launched Regi, a booking site that streamlines the access and appointment process for medical-aesthetic treatments across New York City and Los Angeles.

6 Babe Beauty
Toronto-based 6 Babe Beauty service specializes in cosmetic acupuncture, a natural alternative aesthetic treatment to injectable procedures.

SoYoung
Beijing-based So-Young is an app-based marketplace platform that connects patients with cosmetic surgery services. The app also offers professional and customer-generated content, community engagement and e-commerce services to users.

Drive-thru treatments are not the only trend in the emerging experiential beauty retail space. For the full list, download PSFK's Reinventing Beauty Services Through Experiences & Engagement Report, out now.


Lead image: Autumn Goodman/Unsplash

Gone are the days where plastic surgery was taboo, when gossip magazines would ponder if so-and-so had work done with shameful implications. Today, medically-enhanced beauty is not only accepted by the mainstream but even touted by some of its biggest supporters. As a result, many beauty brands have emerged to fill the gap, offering taboo-free environments for injectable procedures and plastic surgery.

These drive-thru treatments are effectively reducing stigma around cosmetic enhancements, opening up the market to the general public. The following five examples showcase how beauty retailers are transforming attitudes around aesthetic procedures, making them more accessible and acceptable through on-demand services and salon-like experiences: