From on-demand beachfront delivery to discounted group pooling with strangers, food establishments are redefining delivery means through unique innovations on the traditional restaurant-to-home model

Digital ordering has become an expected feature in today's retail climate of speed and convenience. In fact, in our recent research on how to perfectly deliver to consumers' new service demands, PSFK found that 71% of consumers are interested in ordering from a restaurant that can deliver to a location outside of home or work. 

Accordingly, leading brands like Dominos have made cutting-edge advances with how they deliver to consumers, including out-of-home and public space service. Take a look below to see how Dig Inn, Postmates and more are reinventing how consumers receive their food:

Dig Inn Room Service
Dig Inn, a fast casual chain serving locally sourced fare, has launched Room Service, a virtual kitchen in the basement of one of its New York restaurants, that cooks food exclusively for delivery, using special cooking techniques to ensure that food arrives perfectly prepared. After realizing that most restaurant food is prepared with on-site dining in mind, Dig Inn explored how they could prepare food so that it sat well, not getting soggy or overcooked but actually improving during the 30 or so minutes it takes for delivery. In the Room Service kitchen, food is prepped for delivery, with hot food packaged separately from cold, with certain items, like fish, being slightly undercooked with the intention that they will finish cooking during delivery and arrive at the optimal temperature. 

Postmates Party
Postmates, the third-party delivery service, launched a feature called Postmates Party that lets customers save on delivery fees by ordering from popular restaurants and opting to have their meal delivered as a part of a group. When using the Postmates app, customers in certain US markets can click the ‘Postmate Party’ tab to see restaurants that are currently trending in their area. They then have a 5-minute limit to place their order and claim free delivery. Each customer’s order will then be picked up in a batch, and delivered to them individually.

Domino’s Delivery Hotspots
Pizza chain Domino’s allows customers to have pizza delivered to a park, sports field, beach, pool or other outdoor location. When customers place an order online or via the mobile app, nearby Domino’s Hotspots will pop up on a map, allowing users to select the most convenient location. Customers then receive directions to the Hotspot along with text message updates about their order, including the driver’s estimated arrival time, so they can meet the driver at the designated location. Domino’s currently has over 150,000 outdoor Hotspots throughout the U.S.

Domino's


Lead image: via Unsplash

Digital ordering has become an expected feature in today's retail climate of speed and convenience. In fact, in our recent research on how to perfectly deliver to consumers' new service demands, PSFK found that 71% of consumers are interested in ordering from a restaurant that can deliver to a location outside of home or work. 

Accordingly, leading brands like Dominos have made cutting-edge advances with how they deliver to consumers, including out-of-home and public space service. Take a look below to see how Dig Inn, Postmates and more are reinventing how consumers receive their food: