The popular online game and the action trilogy collaborated on a playable experience including exclusive virtual opportunities like purchasing costumes and limited-edition popup games

Pop culture collaborations are pushing gaming to new heights. In a media and entertainment landscape that's increasingly reliant on existing intellectual property, studios are using big-name crossovers to motivate more consumers to engage with their favorite brands even more. Last month, the massively popular online video game Fortnite and the smash-hit action franchise John Wick teamed up in the latest display of this trend.

Fortnite fans now have the option to play as John Wick, the legendary assassin portrayed by Keanu Reeves in the titular Lionsgate trilogy.  Gamers can purchase his outfit and weapons of choice and even visit his home, in addition to playing a pop-up John Wick game within the platform for a limited time.

Epic Games is no stranger to the practice of adding recognizable characters to its game—Fortnite and Marvel collaborated on two separate Avengers crossovers last year and this April. As esports become even more popular, collaborations like these are poised to change the way consumers interact with the media products they love, both watching and playing with enthusiasm.

Fortnite


Lead image: screenshot via Fortnite

Pop culture collaborations are pushing gaming to new heights. In a media and entertainment landscape that's increasingly reliant on existing intellectual property, studios are using big-name crossovers to motivate more consumers to engage with their favorite brands even more. Last month, the massively popular online video game Fortnite and the smash-hit action franchise John Wick teamed up in the latest display of this trend.

Fortnite fans now have the option to play as John Wick, the legendary assassin portrayed by Keanu Reeves in the titular Lionsgate trilogy.  Gamers can purchase his outfit and weapons of choice and even visit his home, in addition to playing a pop-up John Wick game within the platform for a limited time.