Direct-to-consumer selling streamlines the process of selling a home by automating certain steps and removing unnecessary third parties

The process of selling a home is often frustrating and hard to understand, leaving homeowners with unnecessary stress and unanswered questions. But as the real estate industry continues to adopt new technologies, DTC services are changing the way homes are bought and sold for the better.

As outlined in PSFK's Digitizing The Homebuying, Browsing & Mortgaging Experience report, the following three services are shifting the power back to homeowners and targeting them where they already are, one property at a time.

Properly
Digital real estate brokerage startup Properly created a cloud-based real estate platform that simplifies the home selling process. The homeowner follows the entire transaction on the platform—from listing their home based on pricing recommendations, to expert photo staging recommendations, to tracking and confirming showings. Properly aims to help users sell their home faster with full transparency and without high commission fees.

Perch
Perch is a buying and selling platform intended for buyers that are also looking to sell their current property. Because this customer segment faces an enormous amount of stress and uncertainty caused by the difficulty of timing both processes, Perch streamlines the process. Using a completely digital transaction that makes an offer on the consumer’s home, which is binding for six months, Perch helps find a home for the consumer to purchase while working to find the right buyer.

Zillow Offers
Online real-estate data company Zillow introduced Zillow Offers, a digital initiative that oversees the home selling process for customers. After submitting pictures of their home, Zillow will value the property and determine the bid amount after considering input from an agent and conducting a comparative market analysis. Sellers don’t have to worry about home repairs and can also choose a closing date.

Engaging customers more directly in ways that cater to consumer behavior is just one way that real estate brands and services are enhancing the customer journey—for the full report, see PSFK's Digitizing the Homebuying, Browsing & Mortgaging Experience report, out now.


Lead image: stock photos from Brooke Cagle/Unsplash

The process of selling a home is often frustrating and hard to understand, leaving homeowners with unnecessary stress and unanswered questions. But as the real estate industry continues to adopt new technologies, DTC services are changing the way homes are bought and sold for the better.

As outlined in PSFK's Digitizing The Homebuying, Browsing & Mortgaging Experience report, the following three services are shifting the power back to homeowners and targeting them where they already are, one property at a time.