From PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, here's how three brands are using AI, VR and more to provide customers with virtual previews of their future homes, increasing their confidence and driving sales

Purchasing a house can be daunting: younger consumers might have loans to pay off and thus anxiety about making the right decision. Plus, the prospect of having to fill a number of new, empty rooms after possibly living in a one-bedroom apartment might make things more complicated. Fortunately, the housing retail market has leveraged millennial demand for virtualization in order to solve these issues.

Established retailers and emerging startups are trialing design options to help customers determine the best product and home for their needs or preferences, providing digital tools to enable customization along the way. The following examples showcase how three brands are providing potential homebuyers with virtual customization tools that allow them to preview a room or home prior to making any purchases:

Hover
AI startup Hover develops apps that create customizable 3D models of homes using smartphone photos. Using cloud-hosted computer vision algorithms to generate 3D models, homeowners and contractors are able to see measurements in a PDF format in order to visualize different products, colors and materials. Users are able to share links to those models through messaging channels and, if they would like to make a purchase, Hover connects them directly to retail partners or material distributors.

Macy’s
Macy’s in-store VR experience lets shoppers design a virtual living room to see how furniture will look in their space. Using VR headsets, shoppers are able to visualize their spaces with a large selection of furniture products. Macy’s also has an augmented reality experience for customers who can use a mobile app to virtually place furniture products in their actual living spaces.

Amazon
Amazon Showroom lets furniture shoppers place furniture in a virtual living room and shop the look they’ve created. Using augmented reality, Amazon shoppers can customize nearly every aspect of a virtual living room, from sofas and chairs to lamps and artwork, to visualize an entire room of wares ahead of purchase. Then, shoppers can purchase the items directly from their virtual creations.

Make the home buying and selling process come as close as it can to the “ease of trading in your car,” says Sean Black, CEO of home trade-in platform Knock. For a thorough exploration into the new virtual tools and pathways consumers are adopting along the road to homeownership, download PSFK's Digitizing The Homebuying, Browsing & Mortgage Experience report, out now.

Purchasing a house can be daunting: younger consumers might have loans to pay off and thus anxiety about making the right decision. Plus, the prospect of having to fill a number of new, empty rooms after possibly living in a one-bedroom apartment might make things more complicated. Fortunately, the housing retail market has leveraged millennial demand for virtualization in order to solve these issues.

Established retailers and emerging startups are trialing design options to help customers determine the best product and home for their needs or preferences, providing digital tools to enable customization along the way. The following examples showcase how three brands are providing potential homebuyers with virtual customization tools that allow them to preview a room or home prior to making any purchases: