Aiming less to compete with Airbnb and more to enhance the traditional business stay, Marriott's Renaissance brand of accommodations builds on the standard experience its customers expect by curating mini adventures and integrating local culture into its design to help those on quick trips return with a unique and sharable stay

Experiential travel retail is the new standard for hospitality across the board. Just ask Airbnb, where experiential travel bookings have grown 500% in tandem with its rollout of more experience-based offerings. But for the homeowner-based platform with the foundations already in place for local expertise, launching an experiential division was a natural extension of its established brand. Now, legacy hotel chains and decades-old franchises are finding innovative ways to tackle the emerging trend—while still staying true to their brand.

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