Why The Brand Behind Urban Outfitters Launched Nuuly, Its Own Rental Service
Nuuly is URBN's clothing rental service for its brands Anthropologie, Urban Outfitters and Free People, taking cues from growing consumer interest in economy, sustainability and novelty in a move set to disrupt how customers experience mainstream apparel
The increasing consumer demand for temporary rental alternatives has left no industry unaffected. In the fashion and apparel world, one of the first brands that comes to mind is Rent The Runway. With a straightforward name announcing its place in the access economy, Rent The Runway built its empire on the simple premise of renting out designer fashion at a much more affordable price than the garment's price tag. The idea was an instant hit, leading to multiple variations both in-house and across the industry.