Interview: Inside SHOWFIELDS' Coworking Space That Merges Retail With Community
As SHOWFIELDS continues to flesh out its next-gen, discovery-led department store, PSFK speaks to the CEO about its just-opened free coworking space and why community is essential to retail today
While coworking spaces like WeWork are increasingly expanding their retail services, partnering with everything from food & beverage to apparel brands to make their spaces more useful to customers, pure-play retailers are also merging work with shopping. SHOWFIELDS is the latest to do so, launching today its 40-person space complete with roofdeck terrace to complement its flexible, experience-led retail space that helps popular online-only brands go physical.
Perhaps one of the more unusual aspects of this coworking space in particular is that it is free of charge—asking only that those interested subscribe to SHOWFIELDS' newsletter. PSFK spoke to CEO and co-founder Tal Nathanel to find out more about how the service space adds value to its business model, as well as how it helps generate what he explains is an increasingly crucial element of brick and mortar retail: community.