The Brighter Times is the alcohol brand's free newspaper that's available to consumers in 10 cities across the country, just in time for summer

At a time when the news is a constant stream of sad, upsetting stories, it can be near-impossible to turn it all off and enjoy a carefree moment. But Mike's Hard Lemonade just unveiled a unique solution to this common issue: a free, curated newspaper called The Brighter Times.

The alcohol brand‘s publication is available this summer in 10 cities across the country, including huge markets like New York and Los Angeles as well as smaller ones like Denver and Houston. The project is a collaboration with Tank's Good News, a popular social media account and news site that promotes positive stories from around the world.

The goal of my social media content is to put smiles on the faces of as many people as I possibly can,” says George “Tank” Resch, the founder of Tanks Good News. “I'll be able to do this on a whole new level and share some fan-favorite stories of hope, optimism and happiness in a new format.”

Mike's Hard Lemonade

The Brighter Times features 18 stories, each written to make its audience smile. Instead of asking its readers to turn away from the news, Mike's is encouraging them to engage with current events, or at least the positive ones. It's an idea that comes at the right time—seven out of every 10 Americans report suffering from some level of news fatigue. Earlier this year, Mike's took over the homepage of the Washington Post, promoting only feel-good pieces.

“We've identified news fatigue as a real issue and have addressed it through amplifying good news in unique ways,” says Sanjiv Gajiwala, Mike's SVP of marketing. “We also did it in Mike's style—integrating internet culture and unexpected surprises to make a statement in a way that resonates with our audience.”

Mike's Hard Lemonade


Lead image: Mike's Hard Lemonade

At a time when the news is a constant stream of sad, upsetting stories, it can be near-impossible to turn it all off and enjoy a carefree moment. But Mike's Hard Lemonade just unveiled a unique solution to this common issue: a free, curated newspaper called The Brighter Times.

The alcohol brand‘s publication is available this summer in 10 cities across the country, including huge markets like New York and Los Angeles as well as smaller ones like Denver and Houston. The project is a collaboration with Tank's Good News, a popular social media account and news site that promotes positive stories from around the world.