Author Dhruva Rajendra makes the case for an untapped post-purchase need that vehicles could be poised to fill, turning consumers' daily commutes into therapy sessions—in short, wellness on wheels

It's all but inevitable that self-driving cars will become widely used in the next decade or so, assuming Skynet doesn't come online and kill us all.  Whether autonomy happens in 2020 (Elon) or 2030 (everyone else), the car is becoming more and more connected. It's becoming, well, a smartphone. With wheels. And airbags. And child vomit.

Over the past few years, Apple and Google have capitalized on this by launching connected car platforms. Now, your favorite apps, from Waze to Audible, have apps (meaning I can recycle this for more posts later). A while ago, R.I.O.T. covered the possibilities of integrating mental health apps like Talkspace into social media platforms like Facebook. I'd like to offer the connected car gods my own suggestion: Turn a car into a therapist.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in