REEF asks consumers to forget the parking lots of the past and instead invites communities and businesses to connect in multi-use centers that include restaurants and other aspects of the sharing economy

Parking lots and garages aren't exactly synonymous with fun. They're designed to be functional, above all else. But a new startup called REEF is rethinking this dynamic, and their goal is to completely transform the way these massive spaces are used around the world.

REEF, a Softbank-backed company, is the largest parking network in North America, with more than 4,500 locations. Now, they're using their network to launch tech-forward parking centers intended to be places where the business world meets the wider community. Two REEF hubs have already launched in London and Miami, with more on the way soon.

“We believe a parking lot should be more than a place to store your car,” says Ari Ojalvo, co-founder and CEO of REEF Technology. “Rather, it can be a hub for the community, connecting people to the businesses and services that keep us all moving forward.”

REEF

The company's first major rollout is REEF Kitchens, a solution that provides modular units that can host one to five vendors each. These locations, which sit in empty parking lots, are delivery-only and partner with services like Uber Eats, DoorDash and Nuro. They'll also anchor larger community hubs, which will feature other local businesses.

The goal is to bring people together around shared food, innovation and, yes, parking. “There’s explosive growth and opportunity in the food delivery business,” says Aziz Ihsanoglu, co-founder and head of strategy. “We’re confident restaurants and consumers will enjoy the possibilities our business creates.”

REEF


Lead image: REEF

Parking lots and garages aren't exactly synonymous with fun. They're designed to be functional, above all else. But a new startup called REEF is rethinking this dynamic, and their goal is to completely transform the way these massive spaces are used around the world.

REEF, a Softbank-backed company, is the largest parking network in North America, with more than 4,500 locations. Now, they're using their network to launch tech-forward parking centers intended to be places where the business world meets the wider community. Two REEF hubs have already launched in London and Miami, with more on the way soon.