PSFK speaks to the company's founder about how it is working to curb single-use plastic waste with a hybrid approach to refillable products like deodorant, offering subscription and a la carte options all with a community-driven message

Sustainability is one of the most crucial brand values for today's customers. They want a mix of eco-friendly practices and simple convenience—a delicate balance that can be hard to find.

But a new personal care brand called by Humankind is proving that this blend of sustainability and practicality is possible. PSFK spoke with Josh Goodman, the company's cofounder and CMO, to find out how by Humankind is advancing environmentalism while developing a dedicated customer base:

PSFK: What motivated you to launch By Humankind? What gaps are you filling in the market?

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