Personalization takes on new meaning in today's skincare landscape, as brands like Neutragena and Elever marshal tactics like custom skin masks and 3D makeup printing

With no two consumer's needs the same, next-generation beauty brands are elevating customer personalization capacities. As PSFK researchers highlighted in our recent findings on beauty innovation, leaders in the space have developed concepts that use avant-garde tech to analyze customers' skin and create tailored products and services, helping them better achieve their desired results.

The world over, beauty names are continuing to invent creative experiences that surprise and delight consumers, as well as provide more effective offerings. Here's how three top brands are pushing the frontier of tech x beauty:

Skinmade
This German skincare startup Skinmade launched kiosks that create  custom-made skin creams for each of its clients. The machine analyzes a client’s skin condition through different techniques. From there, the data is processed using cloud-based machine-learning algorithms that determine the formula of the cream. Then, it is quickly formulated within and dispensed by the machine ready for the client to use.

Neutrogena MaskiD
Skincare brand Neutrogena introduced the MaskiD, a micro 3D-printed beauty mask that is customizable in shape and ingredients. Using their smartphones users can download the MaskiD app. Users can then, scan their face shapes and select the desired type of treatment for each facial zone. Once the choice is finalized, the mask will be submitted through the app and delivered to the users’ doorsteps.

Neutragena

Élever
The U.K.-based design firm seymourpowell unveiled ​É​lever, an intelligent makeup printer concept. Enabled by a combination of 3D-fabrication, facial recognition technology and AI-powered image analysis, the hand-held mirror allows users to print makeup looks found in online beauty content directly onto their face.

Screenshot via Elever


Lead image: via Neutragena

With no two consumer's needs the same, next-generation beauty brands are elevating customer personalization capacities. As PSFK researchers highlighted in our recent findings on beauty innovation, leaders in the space have developed concepts that use avant-garde tech to analyze customers' skin and create tailored products and services, helping them better achieve their desired results.

The world over, beauty names are continuing to invent creative experiences that surprise and delight consumers, as well as provide more effective offerings. Here's how three top brands are pushing the frontier of tech x beauty: