Our latest research paper explores the emerging wellness x beauty landscape, showcasing how leading brands and retailers are reframing beauty and personal care to better engage today's consumers and meet their demands

As Gen Z continues to shape consumer expectations across the board, every retail vertical is experiencing its own change from within. For the beauty industry, trends in wellness and self-care have dominated product offerings, while experiential retail and tech-driven strategies are leading the service component of innovation. To explore this topic, we've launched Reinventing Beauty Services Through Experiences & Engagement, a research paper that provides an overview of how brands and retailers are rethinking the beauty wellness experience through innovations in services and merchandise.

Analyzing a wide range of industry surveys, statistics and reviews, our 16-page report highlights 50 best-in-class examples of how brands and beautician clinics are engaging customers to deliver next-gen beauty and personal care services. From offering subscription services to crafting salon-like experiences, this research paper provides insights into customer-facing strategies that are not only increasing acquisitions but also increasing retention and advocacy.

For a copy of this report, please visit: https://www.psfk.com/report/reinventing-beauty-services-report

As always, PSFK Pro Members have the ability to download this paper for free.