The Bell is the fast-food franchise's biggest brand activation yet, offering California patrons experiences and amenities inspired by its Tex-Mex menu

Sometimes a great summer vacation isn't about the city you're going to, but rather the great hotel that's waiting for you. Fast food brand Taco Bell is looking to become that go-to destination with its new The Bell hotel and resort.

The popup hotel will be open in  Palm Springs, California, and will start letting guests through its doors on August 8 for a four-night event, while reservations open on June 27, 10 am PDT. The hotel features seventy rooms, all designed in Taco Bell's colors and with brand-related decor like hot sauce packet pool rafts.

Taco Bell

The resort will also feature  a “Freeze Lounge” inspired by the  Mountain Dew Baja Blast drink, “Feed the Beat” musical guests performing live, a taco-inspired nail art salon and a poolside menu with exclusive Taco Bell items. Rooms start at a rate of $169 per night.

Taco Bell


Lead image: Taco Bell

Sometimes a great summer vacation isn't about the city you're going to, but rather the great hotel that's waiting for you. Fast food brand Taco Bell is looking to become that go-to destination with its new The Bell hotel and resort.

The popup hotel will be open in  Palm Springs, California, and will start letting guests through its doors on August 8 for a four-night event, while reservations open on June 27, 10 am PDT. The hotel features seventy rooms, all designed in Taco Bell's colors and with brand-related decor like hot sauce packet pool rafts.