From becoming a lifestyle partner to digital innovation, here are five key actions to transform your food service or any business for today's consumer landscape

Today’s consumers expect on-demand, personalized service from every company they interact with. With many consumers eating outside the home multiple times a week, the food service industry is at the forefront in trying to meet these elevated expectations, trying to provide speed and convenience coupled with an end-to-end experience that is more memorable and dynamic.

The following five key pillars drawn from our recent deep-dive research report on the food service landscape can serve as a set of guidelines for food service operators—as well as retailers in any category—to address their business challenges and elevate the customer experience.

Put Customers in Control
Today’s consumers expect to be able to shop on their terms and expect brands to cater to their ever-changing needs. Provide options to consumers when it comes to ordering and receiving their items, empowering them to choose the manner that is most convenient for them at any given time.

Build Processes For New Customer Journeys
As consumers’ needs and behaviors change, store design and service design need to change alongside them. Consider how you can design processes for buy-online-pickup-in-store and delivery to ensure that every transaction is as fast and frictionless as possible.

Create A Third Space
While certain customer journeys are all about speed and convenience, consumers also crave comfort and hospitality when time allows. Position your store as a place where consumers can relax and socialize, creating an environment where consumers will want to spend their leisure time and potentially make additional purchases.

Operate In Permanent Beta
Retailers have access to a greater range of consumer data than ever before. Harness these various data streams so that you can refine, change and innovate to stay ahead of changing consumer needs and preferences, making operational responsiveness and flexibility a directive.

Leverage Digital For Greater Flexibility
In today’s retail landscape, the pace of change is rapidly accelerating. Consider the technology stack that you will need in place in order to create a better front-end experience for customers than can easily adapt and change.


Lead image: stock photos from Monkey Business Images/Shutterstock

Today’s consumers expect on-demand, personalized service from every company they interact with. With many consumers eating outside the home multiple times a week, the food service industry is at the forefront in trying to meet these elevated expectations, trying to provide speed and convenience coupled with an end-to-end experience that is more memorable and dynamic.

The following five key pillars drawn from our recent deep-dive research report on the food service landscape can serve as a set of guidelines for food service operators—as well as retailers in any category—to address their business challenges and elevate the customer experience.