The publication's brand-new food hall features 21 of the city's best restaurants and chefs, plus a panoramic view of the Manhattan skyline

Time Out New York, a staple of the NYC editorial scene since its 1995 launch, is best known for having its finger on the city's pulse. With the newly-opened Time Out Market New York, the magazine becomes a new kind of tastemaker, providing a solid selection of the city's best food in an unmissable location.

Spread across two floors in Dumbo's Empire Stores building, Time Out Market New York is a massive ode to its hometown's culinary traditions. Each of the 21 diverse stalls is stylized in the same way—white, sans-serif titles—making it tough to distinguish between vendors. However, excerpts from Time Out‘s own reviews make the job a little less difficult. There's something for everyone, including deli staples at Center Cut, vegan plates at BKLYN Wild and Thai creations at Fish Cheeks. Oh, and did we mention the three bars?

Food halls are starting to feel less trendy than they did just a few years ago, a fact that Time Out understands. High-profile openings like Dekalb Market Hall in Brooklyn and Essex Market in the Lower East Side, plus nationwide favorites like R House in Baltimore, MD and Bow Market in Somerville, MA, have saturated the market and left little room for newcomers.

Aside from the food, Time Out Market New York sets itself apart with a stunner of a location. The best seats in the house are outside. Waves from the East River crash on the shore, while the Brooklyn and Manhattan Bridges frame a view of the city. A private terrace on the fifth floor is a perfect place for lunch on a sunny day. On the first floor, a glass sculpture by Tom Fruin is technicolor Instagram bait. It's no wonder that the magazine chose to open the outpost in early summer.

As a brand extension, Time Out Market New York effectively captures the magazine's essence. And in case anyone forgets, stacks of the latest issue are available throughout the market. Media entities are racing to diversify their offerings with conferences, festivals and stores, and the food hall, when done right, is a great opportunity to expand an existing portfolio. As the next wave of brand extensions begins, expect to see more like Time Out Market New York.

Time Out Market New York

Time Out New York, a staple of the NYC editorial scene since its 1995 launch, is best known for having its finger on the city's pulse. With the newly-opened Time Out Market New York, the magazine becomes a new kind of tastemaker, providing a solid selection of the city's best food in an unmissable location.

Spread across two floors in Dumbo's Empire Stores building, Time Out Market New York is a massive ode to its hometown's culinary traditions. Each of the 21 diverse stalls is stylized in the same way—white, sans-serif titles—making it tough to distinguish between vendors. However, excerpts from Time Out‘s own reviews make the job a little less difficult. There's something for everyone, including deli staples at Center Cut, vegan plates at BKLYN Wild and Thai creations at Fish Cheeks. Oh, and did we mention the three bars?