Prospective buyers can forgo visiting a showroom or even downloading an app, simply clicking the auto brand's social media content to enable AR projections of interior and exterior car features from anywhere they are

Automotive brand Toyota is making it more convenient than ever for shoppers to experience car features from anywhere in 3D by releasing an AR experience that only requires the tap of a finger.

8th Wall

No longer needing to visit a dealership or download a particular app, shoppers simply have to click on the brand's digital assets like ads on social media, and an AR experience will emerge. From there, customers can view every angle of the car and the features that come with it. Toyota also made it possible for people to view the cars in different environments allowing customers to see what model will best suit their needs.

8th Wall

As consumers research the type of car they want to invest in, Toyota is aiming to make this easier by creating a unique AR experience that does not require any equipment other than a mobile device. Instead of making a trip to the dealership, car-buyers can easily view one of the various models from the comfort of their home.

Toyota


Body photos via 8th Wall

Lead image: stock photos from LDprod/Shutterstock

Automotive brand Toyota is making it more convenient than ever for shoppers to experience car features from anywhere in 3D by releasing an AR experience that only requires the tap of a finger.

8th Wall

No longer needing to visit a dealership or download a particular app, shoppers simply have to click on the brand's digital assets like ads on social media, and an AR experience will emerge. From there, customers can view every angle of the car and the features that come with it. Toyota also made it possible for people to view the cars in different environments allowing customers to see what model will best suit their needs.