How To Build A Value Ecosystem That Shoppers Can Integrate Into Their Lives
In part two in a series of op-eds on emerging brand innovation, PSFK partner Scott Lachut on how brands like Volvo and Chase are creating a bundle of services that will encourage shoppers to integrate brands into their busy schedules
As consumers live increasingly busy lives, brands are discovering new ways to not just meet their needs, but actually anticipate them and remain top of mind. An assortment of brands like Volvo and Chase as well as others that we highlight below are adding value by offering a range of services that help shoppers integrate a particular product or brand into their daily schedules.
Consumers increasingly expect to be rewarded for their continued loyalty. And so, companies must rethink their loyalty programs to focus more on curation and personalization, allowing customers to choose how they would like to redeem their rewards across a network of partners.