The cat food brand released a cat-shaped device meant for children that asks questions instead of answering them, encouraging education in their everyday lives

For the most part, pet food brands can seem indistinguishable from one another, besides their ingredient lists. But Whiskas, a brand that focuses on cat food, has introduced something unprecedented in an effort to stand out from the crowd: a kid-friendly, AI-enabled voice assistant named Mia, which is shaped like a cat.

Whiskas

Instead of answering questions like a normal personal assistant, Mia asks them of any kids within earshot, encouraging their curiosity with questions about the natural world. “The brand’s stance is suggesting that cat caretakers give them quality nutrition and a good quality of life, respecting and cultivating the natural curiosity that makes them so special, interesting and free,” says Roberto Valdrighi, marketing director for Whiskas in Brazil, in a press release email to PSFK. “The aim is to strengthen the bond between cats and humans by way of this unique trait, which is shared by both humans and cats: curiosity.”

While Mia won't add items to your shopping list or turn on your lights, the device will start a conversation whenever it senses a person nearby. And in a 3D-printed body that comes in both purple and white, Mia is almost as cute as the real thing. Some models have already been sent to friends of the brand, with more on the way.

Whiskas


Lead image: Whiskas

For the most part, pet food brands can seem indistinguishable from one another, besides their ingredient lists. But Whiskas, a brand that focuses on cat food, has introduced something unprecedented in an effort to stand out from the crowd: a kid-friendly, AI-enabled voice assistant named Mia, which is shaped like a cat.

Whiskas

Instead of answering questions like a normal personal assistant, Mia asks them of any kids within earshot, encouraging their curiosity with questions about the natural world. “The brand’s stance is suggesting that cat caretakers give them quality nutrition and a good quality of life, respecting and cultivating the natural curiosity that makes them so special, interesting and free,” says Roberto Valdrighi, marketing director for Whiskas in Brazil, in a press release email to PSFK. “The aim is to strengthen the bond between cats and humans by way of this unique trait, which is shared by both humans and cats: curiosity.”