Airline Air France–KLM is offering a new app that helps visitors with jet lag to explore the city at all hours on their biological clock, including over 130 destinations and experiences

Traveling around the world can be an amazing adventure, but the jetlag that comes with it? Not so great. Luckily, a new aviation marketing campaign from the airline Air France–KLM is designed to help with that common issue.

The company partnered with digital agency Isobar for a one-of-a-kind app called Jetlag Social Club. The concept is simple: Visitors can make the most of jet lag by leaning into it and experiencing new destinations at odd hours. The app functions as a personalized feature for travelers who are operating on a different biological clock, offering over 130 unique experiences and excursions.

For now, the service is only available for flyers who visit Tokyo. Featuring all the city has to offer, like food, shopping and cultural experiences, the app works based on when users want to rest and when they want to explore. Whether it's dinner at 8 a.m. or a sightseeing trip at midnight, Jetlag Social Club aims to make travelers feel welcomed in a new city. The airline marketing program will expand to more cities later this year.

Air France–KLM


Lead image: Ben Blennerhassett/Unsplash

Traveling around the world can be an amazing adventure, but the jetlag that comes with it? Not so great. Luckily, a new aviation marketing campaign from the airline Air France–KLM is designed to help with that common issue.

The company partnered with digital agency Isobar for a one-of-a-kind app called Jetlag Social Club. The concept is simple: Visitors can make the most of jet lag by leaning into it and experiencing new destinations at odd hours. The app functions as a personalized feature for travelers who are operating on a different biological clock, offering over 130 unique experiences and excursions.