To supplement consumers' daily routines, these beauty brands are investing in at-home products that leverage trends in do-it-yourself makeup and beauty education

At-home beauty has gotten so popular that a sleuth of people have gotten famous from doing it. Indeed, one of the leading beauty influencers on YouTube, Jeffree Star, has earned a spot on the list of highest paid YouTube Stars, with an estimated annual income of $18 million dollars. And leading beauty brands are supplementing this trend with innovative home products, assisting customers in their daily personal care routine.

In PSFK's recent report on beauty, we showcased three examples of today's top brands leveraging DIY trends with empowering products and services:

Google’s Nest Hub x Sephora
Tech giant Google has partnered with beauty retailer Sephora to emphasize its smart display device Nest Hub’s hands-free ability to call up beauty tutorials. Powered by Google Assistant, consumers can use voice command to watch tutorial videos from Sephora.

Cleanyst
CPG brand Cleanyst produces a kit that consists of a countertop appliance, reusable bottles and pouches of concentrate of products such as shampoo and body wash. By loading a pouch and a bottle into the machine, consumers can mix manufacturing line-quality products at home.

Birchbox UK
Beauty subscription brand Birchbox UK announced its Breakthrough beauty incubator program, offering one-on-one guidance to five new beauty businesses. The selected brands will also receive an opportunity to be featured in a limited-edition box and sell their products on Birchbox's site.


Lead image: stock photos from Tirachard Kumtanom/Shutterstock

At-home beauty has gotten so popular that a sleuth of people have gotten famous from doing it. Indeed, one of the leading beauty influencers on YouTube, Jeffree Star, has earned a spot on the list of highest paid YouTube Stars, with an estimated annual income of $18 million dollars. And leading beauty brands are supplementing this trend with innovative home products, assisting customers in their daily personal care routine.

In PSFK's recent report on beauty, we showcased three examples of today's top brands leveraging DIY trends with empowering products and services: