Paris-based Satoshi Studio is developing the first blockchain sneakers which will allow customers to track the shoe's entire history, and help thwart counterfeiting in an industry rife with it

Paris-based Satoshi Studio has created the first blockchain-certified sneaker. The Satoshi_one will allow owners to see its entire supply history,  with each pair having information on where their leather was sourced, where the shoes were manufactured, who the rightful owner is (to help with product counterfeiting, and providing some confidence to the resale market), and when the owner registered their shoes (all by accessing unique IDs stored on NFC tags that come with the shoes). Additionally,  there's the prospect of rewarding customers for completing certain actions, like taking surveys or engaging on social media, with tokens that allow people exclusive access to pre-orders for upcoming products.

Each shoe is outfitted with the embossing of a satoshi unit: 0.00000001.

“Having a tech input in our clothing and stronger digital relationships between brands and consumers is a natural evolution. As for blockchain, it will certainly play an increasingly important role in the fashion industry. It will potentially have the greatest impact on the resale market, owing to its ability to make more secure transactions between consumers without the need for the brand to be involved,” Satoshi Studio founders Nicolas Romero and Cedric Cervantes tell Highsnobiety.

The Satoshi_one is still available for pre-order on their website.

Satoshi Studio

Paris-based Satoshi Studio has created the first blockchain-certified sneaker. The Satoshi_one will allow owners to see its entire supply history,  with each pair having information on where their leather was sourced, where the shoes were manufactured, who the rightful owner is (to help with product counterfeiting, and providing some confidence to the resale market), and when the owner registered their shoes (all by accessing unique IDs stored on NFC tags that come with the shoes). Additionally,  there's the prospect of rewarding customers for completing certain actions, like taking surveys or engaging on social media, with tokens that allow people exclusive access to pre-orders for upcoming products.