Here are the innovative apps and services helping online creators build their unique brand, engaging a fanbase along the way

In a marketplace where measures of attention—views, likes and downloads—have real value for established companies, it’s no surprise that Gen Z entrepreneurs and creators are turning to creative ways to build engagement with their own audiences.

By tapping into new platforms and technologies, they’re beginning to transform their ideas, creative process and work into valuable content. Take a look below to see how brands like VFILES and Zyper are enabling online creators and curators to build community around their content:

HitRecord
HitRecord is a media platform that allows artists to collaborate together on projects and earn money if their work is sold. Users upload an original piece of art, such as songs, video games or short films, and invite other users to remix or edit their work. If a final product is sold, anyone who was involved in its creation receives a share of the proceeds based on the size of their contributions.

brand involvement

VFILES
Aspiring artists who upload their songs to VFILES Loud, a music-focused social media platform run by the streetwear brand VFILES, now have the chance to sign to a music label. The service partnered with Universal’s Caroline Records label, and artists that gain traction will have a chance to be picked up by the Universal Music distribution system, democratizing the music industry.


Lead Image: Daria Nepriakhina/Unsplash

In a marketplace where measures of attention—views, likes and downloads—have real value for established companies, it’s no surprise that Gen Z entrepreneurs and creators are turning to creative ways to build engagement with their own audiences.

By tapping into new platforms and technologies, they’re beginning to transform their ideas, creative process and work into valuable content. Take a look below to see how brands like VFILES and Zyper are enabling online creators and curators to build community around their content: