Top brands are striving to get rid of gender and size restrictions and create a more accepting and inclusive environment for consumers, expanding their options

Younger consumers are increasingly looking for less restrictive experiences from the brands they interact with, spanning categories from clothing to dating. Today's most innovative companies are taking strides to make customers of any and all gender identities and sizes feel welcomed, as PSFK noted in our recent research.

New and more inclusive products and services show consumers that their unique expression is valued. Read on to see how brands are working to diversify their offers and accommodate emerging demands:

Tinder
Dating app Tinder partnered with LGBTQ rights organization GLAAD to provide users with expanded sexual orientation options in their dating profiles. Instead of choosing just one option, users can select up to three, including queer and asexual, in order to more accurately describe their individual desires. By adding this information, Tinder’s algorithm is able to better tailor matches.

Universal Standard
Direct-to-consumer brand Universal Standard carries all of its items in sizes 00 to 40, making it the most size inclusive women’s clothing retailer in the world. After initially launching as a plus-size line, the brand decided to do away with the fashion industry’s distinction between plus and regular sizes and create a new paradigm by offering all of its items in a wide range of sizes.


Lead Image: Omar Lopez/Unsplash

Younger consumers are increasingly looking for less restrictive experiences from the brands they interact with, spanning categories from clothing to dating. Today's most innovative companies are taking strides to make customers of any and all gender identities and sizes feel welcomed, as PSFK noted in our recent research.

New and more inclusive products and services show consumers that their unique expression is valued. Read on to see how brands are working to diversify their offers and accommodate emerging demands: