Taking cues from services like Netflix and Birchbox, BeRightBack allows its members to take curated vacations with subscription travel based on their interests

Dubbed the “Netflix of travel,” BeRightBack is the world's first-ever travel subscription service. With an easy-to-use platform that sorts out flights and hotels, the company offers curated, monthly trips in and around Europe.

Subscribers have the power to choose the kind of experience they are looking to have, from cultural excursions to trips designed to be highly Instagrammable. Users are also able to mark cities they have already been to, as well as create a bucket list of places they want to visit in order to get the most out of their subscription.

To build excitement, the brand keeps the destination a secret until one month before the trip. To find out where they're going, customers receive a postcard revealing the destination and a note from one a BeRightBack employee explaining why the destination was chosen. The brand enables travelers to lose the stress of planning, and instead focus on the next destination to check off their bucket list.

By having consumer input on their trips, BeRightBack aims to make customers feel like part of the process increase their satisfaction. And by leaving the ultimate decision to BeRightBack and announcing the destination with the experience of a personalized postcard, the service aims to help customers experience something exciting even before leaving for their trips.

BeRightBack


Lead Image: Ibrahim Rifath/Unsplash

Dubbed the “Netflix of travel,” BeRightBack is the world's first-ever travel subscription service. With an easy-to-use platform that sorts out flights and hotels, the company offers curated, monthly trips in and around Europe.

Subscribers have the power to choose the kind of experience they are looking to have, from cultural excursions to trips designed to be highly Instagrammable. Users are also able to mark cities they have already been to, as well as create a bucket list of places they want to visit in order to get the most out of their subscription.