PSFK speaks to the founders of the Cha Cha Matcha franchise about building a next-gen cafe and brand experience that focuses on peer-to-peer connection, digital detox, cross-industry collaboration and sustainability

In Brief:

•In the competitive landscape of matcha-focused cafes, one establishment has remained a top player in even the fickle streets of New York and Los Angeles: Cha Cha Matcha, the brand that loves you so matcha.

•The company strives to differentiate itself with a focus on an in-store experience that invites customers to stay a while—even eliminating wifi to encourage screen-sick visitors to connect face to face—and building a unique image by collaborating across verticals with the likes of Kith, Louis Vuitton and Versace.

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