Visual experience Cubic Sky aims to bring the ocean skyline inside a beachside hotel, featuring sunsets, clouds and even firework displays

The hotel experience received a digitally immersive upgrade through the creativity of the design brand Cactus. The project titled “Cubic Sky” enhances what was originally a simple space used for business meetings and a night club at the La Concha hotel in Puerto Rico, and turned it into a visual display that synchs the interior with the building's oceanside exterior.

“The room at La Concha that the clients asked us to design for is really unique in that it is right on the beach, right at the sand level,” said Noah Waxman Cactus' head of strategy in an email to PSFK. “But the building was built in a style that ignored the lower level and really closed it off from the outdoors except for a few windows. We wanted to bring a bit of the beach indoors, so we started to think about that bright blue sky and big cumulus cloud columns that are so common in the afternoons in Puerto Rico, and of course, the sunrises and sunsets when beautiful colors spill across the horizon.”

Cactus

“We immediately started putting down designs for the room and decided we wanted to focus on the ceiling [and] make a kind of digital rendition of the oceanside sky,” said Waxman.

Digital Sky Ceiling

Cactus

The venue has the flexibility to change the colors depending on the ambiance of the event. This marks La Concha's attempt to differentiate itself with a unique and adaptable work of art that is both thematic and immersive.

Cactus


Lead Image: Fifty Eight San Juan

The hotel experience received a digitally immersive upgrade through the creativity of the design brand Cactus. The project titled “Cubic Sky” enhances what was originally a simple space used for business meetings and a night club at the La Concha hotel in Puerto Rico, and turned it into a visual display that synchs the interior with the building's oceanside exterior.

“The room at La Concha that the clients asked us to design for is really unique in that it is right on the beach, right at the sand level,” said Noah Waxman Cactus' head of strategy in an email to PSFK. “But the building was built in a style that ignored the lower level and really closed it off from the outdoors except for a few windows. We wanted to bring a bit of the beach indoors, so we started to think about that bright blue sky and big cumulus cloud columns that are so common in the afternoons in Puerto Rico, and of course, the sunrises and sunsets when beautiful colors spill across the horizon.”