In step with the way Gen Z consumers spend their time, leading brands are investing in elevated and personalized virtual communication methods like digital avatars, also opening up new opportunities for retailers to engage with digital-first audiences

As more consumers turn to digital means to stay connected, self-expression and context from face-to-face communication is difficult to preserve. Accordingly, forward-thinking brands are turning to virtual avatars to make true socialization possible, giving today's digital-first consumers the chance to express their personality and connect more intimately.

As detailed in our deep dive into Gen Z values and how brands can meet their needs, here's how leaders like Apple, Snapchat and Genies elevating the ways digital-first audiences socialize and communicate, also creating new opportunities for brands to virtually connect with consumers:

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