In step with the way Gen Z consumers spend their time, leading brands are investing in elevated and personalized virtual communication methods like digital avatars, also opening up new opportunities for retailers to engage with digital-first audiences

As more consumers turn to digital means to stay connected, self-expression and context from face-to-face communication is difficult to preserve. Accordingly, forward-thinking brands are turning to virtual avatars to make true socialization possible, giving today's digital-first consumers the chance to express their personality and connect more intimately.

As detailed in our deep dive into Gen Z values and how brands can meet their needs, here's how leaders like Apple, Snapchat and Genies elevating the ways digital-first audiences socialize and communicate, also creating new opportunities for brands to virtually connect with consumers:

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in