The studio's Public Access series will project films like Moonlight and Lady Bird on billboards across the country, proving that screenings, too, can be experiential

The ever-inventive film studio A24 is bringing its films to the great outdoors this summer. In a series called Public Access, the company will screen six films in as many weeks on billboards around the country, all hosted in the communities that inspired each work.

Public Access will travel across America, stopping by far-flung locales like Queens, Miami and Athens, GA each week. The experiential screening series includes region-specific movies like the Sacramento-inspired Lady Bird and the Miami-set Moonlight. The studio announced the series via social media after weeks of cryptic posts. Sets of coordinates identify each specific billboard.

A24 is no stranger to inventive marketing, whether it's releasing limited-edition toys or partnering with brands instead of suing them. But this is an entirely new approach, and a way to engage communities that might not have access to see the distributor's films in the first place. The experiential screening series began on July 20 in Sacramento and wraps up on August 24 in Miami.

A24


Lead image: Moonlight by A24

The ever-inventive film studio A24 is bringing its films to the great outdoors this summer. In a series called Public Access, the company will screen six films in as many weeks on billboards around the country, all hosted in the communities that inspired each work.

Public Access will travel across America, stopping by far-flung locales like Queens, Miami and Athens, GA each week. The experiential screening series includes region-specific movies like the Sacramento-inspired Lady Bird and the Miami-set Moonlight. The studio announced the series via social media after weeks of cryptic posts. Sets of coordinates identify each specific billboard.