In a bid to better meet the needs of today's mobile and digital-first consumers, Aaptiv launched a virtual trainer service that helps members achieve their goals on their own terms

In Brief:

•Aaptiv is a comprehensive fitness platform centered around providing trainer-led classes and workouts to members on-demand. The app recently took a turn in launching a digital personal trainer service.

•While providing members with a personalized fitness plan, Aaptiv Coach also provides mindfulness and wellness tips to help members achieve an overall healthy lifestyle, addressing consumer desires for more holistic approaches to wellbeing.

•As part of a deep-dive into ways brands and services are catering to the needs of younger, digital-first audiences, PSFK spoke to Aaptiv's founder & CEO, Ethan Agarwal, for insights into designing a digital coach not as a substitute for but rather an enhancement of personalized, expert-led fitness experiences for today's consumers.

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