The Finnish airline now offers a portal where international visitors can plan their customized, sustainable Nordic vacation in one place, including trips for almost every kind of tourist

European airline Finnair has debuted a sustainable travel service targeted towards international travelers looking for authentic and sustainable experiences. The online service, dubbed Now/here, creates a convenient location for travelers to book airfare and personalized vacation packages.

Customers can customize their travel experience by destination, season or even theme, including local favorites and arctic excursions. Rather than working with multiple agencies and airlines to book their trip, this digital service creates ease by offering an all-in-one service to consumers. What makes Now/here even more unique is the fact that each excursion is eco-friendly.

Now/here

“Sustainability is very important for Now/here,” said Katri Pehkonen, content creator at Finnair, in an email to PSFK. “The Now/here team has met up with all the activity organizers and companies in-person. Whether it is a snowshoeing company in Rovaniemi or an ice climbing organizer in Pyhä, we have been there, sat down with them, had a good and thorough discussion and made sure that the Now/here values and sustainability requirements have been met.”

With this move, Finnair expands its services to provide more than just flights. This grows the brand's customer base while providing a wider range of options for busy consumers who value sustainable travel options. The brand is already planning on adding additional travel destinations and excursions throughout the Nordic region, setting the company up for a smooth transition into a one-stop travel booking provider.

Now/here

“Now/here offers beautiful hand-picked travel experiences in Finland,” said Pehkonen. “Soon we will be expanding our selection to other areas in Finland as well, such as the mesmerizing archipelago and the Lakeland.”

Finnair

Now/here


Lead image: Ross Parmly/Unsplash

European airline Finnair has debuted a sustainable travel service targeted towards international travelers looking for authentic and sustainable experiences. The online service, dubbed Now/here, creates a convenient location for travelers to book airfare and personalized vacation packages.

Customers can customize their travel experience by destination, season or even theme, including local favorites and arctic excursions. Rather than working with multiple agencies and airlines to book their trip, this digital service creates ease by offering an all-in-one service to consumers. What makes Now/here even more unique is the fact that each excursion is eco-friendly.