Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

The gaming world is evolving into one where consumers can meet and interact with one another regardless of what streaming device they own. To make this possible, leading brands are creating an environment where access to gaming is seamless and democratic.

As PSFK researchers identified in our recent dive into gaming innovation, here's how major players like Microsoft, Google, Sony, Xbox Live and Fortnite are reinventing the gaming landscape for an audience that has come to expect accessibility:

Microsoft
Project xCloud is a game-streaming platform where games are rendered in the cloud and streamed live to the users’ device, whether it’s a console, computer or smartphone. In a demo of the product, the game is rendered and distributed via the company’s Azure cloud servers. Microsoft states that Project xCloud is not a replacement for consoles, but offers gamers more ways to play based on their circumstances and preferences.

Google Stadia
Project Stadia is a cloud-based gaming service being developed by Google that allows players to access games via a browsing tab in Google Chrome (and playable on desktops, laptops, TVs, tablets and phones that have the Chrome app). Google’s service aims to surpass other cloud-based services by offering access to AAA (big budget video game titles), while allowing PC gamers to bypass typically however it requires gamers to have home internet speeds of at least 25 Mb in order to process high resolutions, frame rates and, consequently, deliver this via streaming.

Sony
PlayStation Now is a cloud-based streaming service that delivers a variety of content to players’ PS4 consoles or PCs. Gamers can access a library of contemporary PS4 titles as well as PS3 or PS2 which are then streamed to their subsequent platform.

Xbox Live
Microsoft is bringing its Xbox Live network to iOS and Android devices. The software giant is launching a new cross-platform mobile software development kit (SDK) for game developers to bring Xbox Live functionality to games that run on iOS and Android. Xbox Live features like achievements, Gamerscore, hero stats, friend lists, clubs, and even some family settings will all be available on iOS and Android.

Fortnite
As part of an update to the massively popular online game Fortnite, developer Epic introduced crossplay matchmaking for PlayStation 4 and Xbox One player pools as well as mobile. Players must opt-in to play.

The gaming world is evolving into one where consumers can meet and interact with one another regardless of what streaming device they own. To make this possible, leading brands are creating an environment where access to gaming is seamless and democratic.

As PSFK researchers identified in our recent dive into gaming innovation, here's how major players like Microsoft, Google, Sony, Xbox Live and Fortnite are reinventing the gaming landscape for an audience that has come to expect accessibility: