PSFK sits down with Goldbelly founder Joe Ariel, whose company is satisfying cravings nationwide with innovative local food delivery that connects customers with regional dishes right from iconic kitchens

In brief:

Customers are willing to pay a premium for products that they know and love. Launching nationwide makes consumers feel valued, especially ones who live outside of cities. Subscription boxes can work well if they're expertly curated.

Even in today's ecommerce-focused environment, there are a few things that are hard to find nationwide—namely, regional food. Finding a replacement for the perfect ribs or bagel is nearly impossible after a move to a new region, especially when there's only a single, far-off restaurant that does it the best.

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