Expert Insight: How To Build An E-Commerce Platform That's An Economic Engine For Female-Founded Brands
PSFK speaks with Lindsey Taylor Wood, founder and CEO of The Helm, to learn of the strategies behind the design and execution of her centralized platform for women-built-and-led companies
Businesses owned by women generate $3.1 trillion in revenue, yet women own only four of every 10 U.S. businesses. As more and more empowered women enter the fray, one can only imagine the exponential increase of an already multi-trillion dollar revenue. In actuality, someone is imagining it; her name is Lindsey Taylor Wood, and she founded The Helm, a one-stop shop that helps shoppers find products offered exclusively by female-founded brands.
PSFK caught up with Lindsey to learn more about how her e-commerce platform is building a future that cares for and supports female-founded businesses, and the strategies behind it: