With interactive displays and immersive technology, brands like Virgin Holidays and L’Occitane are using next-gen entertainment to engage shoppers and take them on a virtual voyage

Customers today crave experiential moments— a tactic that can convince shoppers to forego the convenience of ecommerce and make a trip to a physical location, where they can embark on a virtual journey, or to choose one brand over another.

To meet the elevated expectations of today's shoppers, companies ranging categories from beauty to travel are now using immersive entertainment to facilitate product engagement, discovery and education in enjoyable ways that are worth the trip:

Walmart
The retailer's in-house marketing company, Spatial&, developed an in-store immersive entertainment center in partnership with DreamWorks. Shoppers could enter the world of How To Train Your Dragon: The Hidden World using a full-motion VR chair and a haptic system that allowed character interaction. Alongside the installation, customers shopped themed toys and games.

Virgin Holidays
Virgin Holidays opened their largest and most experience-led store in Milton Keynes, England, with a virtual reality roller coaster and flight simulator, two entertainment experiences that aren't for the faint of heart. Customers can ride the VR attraction as a theatrical and immersive alternative, or experience the different passenger classes the Virgin Airlines offers.

Iberia
Madrid-based airline Iberia partnered with Inflight VR to offer virtual reality entertainment content to passengers in the air. Debuting in a trial run on flights between Madrid and New York and Tel Aviv, the service allows customers to sit back and relax with deeply immersive entertainment, which is sure to help anxious fliers feel more relaxed.

L’Occitane
Beauty brand L’Occitane’s New York City flagship lets shoppers take a virtual hot air balloon ride while a staff masseuse gives them a hand massage—quite the immersive experience. The storytelling experience gives shoppers a 360-degree view of Provence as a way to explore the brand’s French history.


Lead image: Samuel Zeller/Unsplash

Customers today crave experiential moments— a tactic that can convince shoppers to forego the convenience of ecommerce and make a trip to a physical location, where they can embark on a virtual journey, or to choose one brand over another.

To meet the elevated expectations of today's shoppers, companies ranging categories from beauty to travel are now using immersive entertainment to facilitate product engagement, discovery and education in enjoyable ways that are worth the trip:

Walmart The retailer's in-house marketing company, Spatial&, developed an in-store immersive entertainment center in partnership with DreamWorks. Shoppers could enter the world of How To Train Your Dragon: The Hidden World using a full-motion VR chair and a haptic system that allowed character interaction. Alongside the installation, customers shopped themed toys and games.