Digital drops make streetwear more accessible, allowing consumers to join the experience from their smartphones and avoid confusing or difficult online shopping sprees

Streetwear can be hard to understand and even harder to buy. Even for the most diehard of hypebeasts, it can be a challenge to purchase the most coveted items like sneakers and shirts. The most popular way to release streetwear products is the drop—a single moment where an entire collection is released for sale online, en masse—which can be intimidating to shoppers.

But new strategies are emerging to help curb this stress. A different kind of interactive drop, in which customers guide the sale or unlock them through their phones, is becoming more popular, allowing more people to join the trend. Digital drops seem to only become more popular, so it's about time that they become a little more friendly.

eBay
Last summer, the ultimate resale website got in on the streetwear market. Using its massive platform, eBay organized its worldwide network of shoe sellers into one single drop, which allowed sellers and shoppers the ease of using a familiar site to buy pairs of rare and coveted sneakers.

interactive drops

Frenzy
Ecommerce platform Shopify recently unveiled Frenzy, its very own take on interactive drops. With this platform, users gain access to exclusive collections from streetwear brands like Anti Social Social Club by being inside predetermined geographical boundaries at certain times. Once inside, they can shop exclusive merch.

digital drops


Lead image: Lefteris Kallergis/Unsplash

Streetwear can be hard to understand and even harder to buy. Even for the most diehard of hypebeasts, it can be a challenge to purchase the most coveted items like sneakers and shirts. The most popular way to release streetwear products is the drop—a single moment where an entire collection is released for sale online, en masse—which can be intimidating to shoppers.

But new strategies are emerging to help curb this stress. A different kind of interactive drop, in which customers guide the sale or unlock them through their phones, is becoming more popular, allowing more people to join the trend. Digital drops seem to only become more popular, so it's about time that they become a little more friendly.