Rather than hypothesize on what kids would like, Kashi assembles a team of Gen Zers to produce a new food line that is appealing to younger consumers

To make organic food more appealing to the younger generations, all-natural food brand Kashi went straight to the source and created a team of Gen Zers called the Kashi Krew. Using their opinions and insights, the brand used the information to design an attractive kids food line.

As stated in our latest playbook on Gen Z, the brand worked with a curated team of leaders ranging from 17-12 years old over the course of a year to perfect its new line–Kashi by Kids. The team helped decide on not only the taste of the products, but the shape, packaging, and names as well.

Kashi

Instead of guessing what kids like, Kashi assembled a team to curate products that real kids will actually like. With such success, the brand plans to continue collaborating with the team to produce future products.

Kashi

To make organic food more appealing to the younger generations, all-natural food brand Kashi went straight to the source and created a team of Gen Zers called the Kashi Krew. Using their opinions and insights, the brand used the information to design an attractive kids food line.

As stated in our latest playbook on Gen Z, the brand worked with a curated team of leaders ranging from 17-12 years old over the course of a year to perfect its new line–Kashi by Kids. The team helped decide on not only the taste of the products, but the shape, packaging, and names as well.