To build excitement for the upcoming Spider Man movie, the snack company is debuting digitally enabled boxes for products like Pop Tarts, Cheezits and more that let customers scan to unlock limited-edition content

The food brand Kellogg's has partnered with movie studio Sony Pictures to boost excitement for the upcoming Marvel blockbuster Spider-Man: Far From Home. The two brands have taken advantage of this partnership to create an interactive component by combining digital marketing with food packaging.

Kellogg's

The collaboration features interactive promotional packaging that differs from the typical photo on a wrapper. Each unique product comprises an interactive element that fans can unlock by scanning the digitally-enabled box. The Pop-Tarts Spidey Berry packaging features a Spider-Man comic that, when scanned, unlocks an interactive comic for fans of all ages to enjoy.

Other products, including Cheez-Its and fruit snacks, have other digital aspects, including an interactive Spider-Man game. The brand has also launched a themed game app.

Kellogg's


Lead image: Kellogg Company

The food brand Kellogg's has partnered with movie studio Sony Pictures to boost excitement for the upcoming Marvel blockbuster Spider-Man: Far From Home. The two brands have taken advantage of this partnership to create an interactive component by combining digital marketing with food packaging.

Kellogg's

The collaboration features interactive promotional packaging that differs from the typical photo on a wrapper. Each unique product comprises an interactive element that fans can unlock by scanning the digitally-enabled box. The Pop-Tarts Spidey Berry packaging features a Spider-Man comic that, when scanned, unlocks an interactive comic for fans of all ages to enjoy.