The brand of 82 years debuted a new location with an upgraded store experience, including customizable options and a revamped menu featuring doughnut ice cream sandwiches

Known for its innovative flavors and fillings, the doughnut company Krispy Kreme recently debuted more than just a menu revamp. The brand's new North Carolina location takes the old-age interior and adds a modern spin to it.

modern interior

Krispy Kreme

Featuring a custom doughnut maker and even doughnut-inspired ice cream, this innovative location is designed to offer customers greater opportunity to engage with and personalize their experience. Hints of the brand's original roots are still apparent though, with the classic packaging and logo remaining the same.

As patrons' expectations have evolved, the brand remodeled the store to create an immersive customer journey. For instance, visitors to the location can expect to view the entire donut-making process, from beginning to end. And in an effort to maintain its heritage and meld it with its modernized operations, the Concord space boasts the brand's classic aesthetic and image.

Krispy Kreme Doughnut Corporation

Krispy Kreme


Lead Image: Krispy Kreme

Known for its innovative flavors and fillings, the doughnut company Krispy Kreme recently debuted more than just a menu revamp. The brand's new North Carolina location takes the old-age interior and adds a modern spin to it.

Krispy Kreme

Featuring a custom doughnut maker and even doughnut-inspired ice cream, this innovative location is designed to offer customers greater opportunity to engage with and personalize their experience. Hints of the brand's original roots are still apparent though, with the classic packaging and logo remaining the same.