Meaningful rewards integrated into consumers' broader lifestyles are fostering loyalty and engagement with leading brands and their products, both in-store and online

Rewards programs are designed to keep customers coming back, again and again. But they're mostly the same—buy a certain number of products, earn a reward, repeat. After a while, even with great savings, it can get boring for consumers.

Now, PSFK researchers have identified a new philosophy of rewards is catching on with leading retailers. These lifestyle-integrated rewards are designed to meet customers where they already are, putting social media use and other digital activities towards bonuses. By working to understand shopper behavior, these brands encourage a new level of brand loyalty.

Urban Outfitters
Lifestyle retailer Urban Outfitters recently updated UO Rewards, its online and mobile rewards program. The app allows members to earn rewards every time they shop in-store or online, enter a contest or giveaway in the UO app, use the #UOawards hashtag on social media or even go to a store. And the lifestyle integrated program is based on use, so anyone can start earning points easily.

Tarte
Beauty brand Tarte uses a tiered loyalty program called Tarte Rewards. Customers earn points for each purchase, but they also pick up extra rewards for posting on social media and referring friends to the brand. Combined with a program that encourages increased use, this feature means that customers have plenty of motivation to talk about Tarte and bring in new fans in the process.

Bumped
Bumped is an app that allows customers to earn stock in their favorite brands just by shopping. When customers link their debit and credit cards through the app, they start to earn stock each time they use their card at partner businesses, which include Target, Dunkin' and Domino's. Instead of earning coupons, Bumped users earn a stake in the companies they frequent.


Lead image: stock image from BrandonKleinVideo/Shutterstock

Rewards programs are designed to keep customers coming back, again and again. But they're mostly the same—buy a certain number of products, earn a reward, repeat. After a while, even with great savings, it can get boring for consumers.

Now, PSFK researchers have identified a new philosophy of rewards is catching on with leading retailers. These lifestyle-integrated rewards are designed to meet customers where they already are, putting social media use and other digital activities towards bonuses. By working to understand shopper behavior, these brands encourage a new level of brand loyalty.