From delivery straight to cars to assistance with grocery shopping, here's how ecommerce companies are making their loyalty programs more useful for their shoppers

Today's brands are releasing new benefits that tie into existing loyalty and membership programs, aiming to deliver a more personalized experience in line with the needs of individual consumers.

As part of a growing trend in the ecommerce industry, leading retailers like Amazon and Nike are encouraging customer loyalty by building brand ecosystems complete with post-purchase services and perks, like exclusive events or in-step delivery, to surpass point schemes and offer more useful benefits to their VIP consumers:

Related Companies x Hello Alfred
Related Companies, one of the largest residential real estate developers in the U.S. partnered with on-demand concierge service Hello Alfred to provide its tenants with access to human assistants. Hello Alfred workers do every kind of menial task, from grocery shopping to laundry and everything in between.

Nike
The sportswear brand recently unveiled NikePlus Unlocks, a new loyalty program that upgrades a user’s experience on the platform. The app collects information based on each user’s purchase history, activities and feedback. Members can then connect with an expert to help them find something specific or figure out which shoes are best for an activity or budget, for example.

Amazon
The ecommerce giant Amazon partnered with select vehicle manufacturers like Ford and Volvo to deliver packages directly to the trunks of their shoppers, providing a new delivery method for Amazon Prime members who may be wary of leaving packages outside or allowing couriers into their homes. The app-based service lets car owners provide delivery agents with keyless access to their trunks and allows them to track it in real time.

Amazon


Lead Image: Amazon

Today's brands are releasing new benefits that tie into existing loyalty and membership programs, aiming to deliver a more personalized experience in line with the needs of individual consumers.

As part of a growing trend in the ecommerce industry, leading retailers like Amazon and Nike are encouraging customer loyalty by building brand ecosystems complete with post-purchase services and perks, like exclusive events or in-step delivery, to surpass point schemes and offer more useful benefits to their VIP consumers: