From delivery straight to cars to assistance with grocery shopping, here's how ecommerce companies are making their loyalty programs more useful for their shoppers

Today's brands are releasing new benefits that tie into existing loyalty and membership programs, aiming to deliver a more personalized experience in line with the needs of individual consumers.

As part of a growing trend in the ecommerce industry, leading retailers like Amazon and Nike are encouraging customer loyalty by building brand ecosystems complete with post-purchase services and perks, like exclusive events or in-step delivery, to surpass point schemes and offer more useful benefits to their VIP consumers:

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