AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence

When buying products online, there's always a nagging worry that they won't look as good once they arrive at home. But thanks to leaps in mixed reality technology, ecommerce shoppers can now use a combination of VR and AR to see if something will look the same in-person as it does online.

Among the many applications of mixed reality that retailers are implementing to innovate their paths to purchase, helping consumers build confidence in the products they're considering, particularly for items where fit, either in the home or on the body, stands out as a top use. Here's how two brands are giving their online shoppers extra support and education through AR and VR capabilities:

Macy’s
Macy’s in-store VR experience lets shoppers design a virtual living room to see how furniture will look in their space. Using VR headsets, shoppers are able to visualize their spaces with a large selection of furniture products.Customers at home can use an AR-enabled app to envision select pieces inside their spaces as well.

Macy's

Lowe’s
Hardware chain Lowe's understands that power tools can be terrifying to use for the first time. That's why they rolled out their Holoroom technology, a VR booth that teaches customers home improvement skills in a safe, regulated environment, without even having to pick up the equipment in question. The VR-enabled Test Drive utilizes haptics, scent, sound and visuals.


Lead image: stock photos from SFIO CRACHO/Shutterstock

When buying products online, there's always a nagging worry that they won't look as good once they arrive at home. But thanks to leaps in mixed reality technology, ecommerce shoppers can now use a combination of VR and AR to see if something will look the same in-person as it does online.

Among the many applications of mixed reality that retailers are implementing to innovate their paths to purchase, helping consumers build confidence in the products they're considering, particularly for items where fit, either in the home or on the body, stands out as a top use. Here's how two brands are giving their online shoppers extra support and education through AR and VR capabilities: