How Retailers Like Lowe's Help Shoppers Discover Products With Mixed Reality
AR and VR are making the purchase process much easier for consumers, who can wear clothes and place furniture before buying to bolster their confidence
When buying products online, there's always a nagging worry that they won't look as good once they arrive at home. But thanks to leaps in mixed reality technology, ecommerce shoppers can now use a combination of VR and AR to see if something will look the same in-person as it does online.
Among the many applications of mixed reality that retailers are implementing to innovate their paths to purchase, helping consumers build confidence in the products they're considering, particularly for items where fit, either in the home or on the body, stands out as a top use. Here's how two brands are giving their online shoppers extra support and education through AR and VR capabilities: