The luxury brand's My Local” campaign is a series of free musical performances at popular London pubs featuring local talent and announced through social media drops

Fashion and music often go hand-in-hand, which is why it's not surprising that for its summer 2019 campaign, British fashion house Mulberry is hosting a series of musical performances and events across London.

The My Local event will focus on hosting shows in various pubs around the city, accessing locals who already meet up to socialize. The music will vary in genre, and range from live sets to DJ sets, and every event will have free snacks and beverages for the patrons. In order to get a free ticket, fans merely have to follow Mulberry’s social media channels and download the mobile application Dice. These pop-up events started on June 11 and will continue through the summer.

Mulberry's choice to host events in pubs is not just logistical, but also cultural in how it ties back to the brand: The idea is to celebrate the quintessential British pub and highlight the brand's English roots, while supporting local talent.

See what one of these events looks like in this preview:

Mulberry My Local


Lead image: stock photos from BOULENGER Xavier/Shutterstock

Fashion and music often go hand-in-hand, which is why it's not surprising that for its summer 2019 campaign, British fashion house Mulberry is hosting a series of musical performances and events across London.

The My Local event will focus on hosting shows in various pubs around the city, accessing locals who already meet up to socialize. The music will vary in genre, and range from live sets to DJ sets, and every event will have free snacks and beverages for the patrons. In order to get a free ticket, fans merely have to follow Mulberry’s social media channels and download the mobile application Dice. These pop-up events started on June 11 and will continue through the summer.