From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Leading brands are amping up the shopping experience for customers using AR capabilities. These interactive, curated digital experiences allow shoppers to test out items in an immersive setting, even transporting them to physical outdoor locations to enhance the path to purchase and offer value beyond a product, service or transaction.

Ranging categories from makeup to outdoor gear, our researchers have uncovered the top retailers are taking the online shopping experience to new heights using the latest technology and creative thinking:

Outdoor Voices
Activewear brand Outdoor Voices uses AR to give shoppers an immersive shopping experience. After downloading the OV Trail Shop app, consumers must follow a map to special Trail Shop locations, where products virtually appear, allowing shoppers to inspect them and add them to their shopping carts. The app is designed to encourage users to get outside and be active.

Target
Discount retailer Target users AR to let shoppers virtually try on makeup. With Target Beauty Studio, the service uses real-time face-mapping technology to let users try on hundreds of different makeup items through the Target website or app, giving them an easy, mess-free way to try out different looks before purchasing.

Vyking
The Computer vision company Vyking has created technology that allows shoppers to virtually try on products before purchase. By using augmented reality with high-end 3D graphics, shoppers are able to visualize how products, such as makeup, footwear and home decor, will look in their homes or on their bodies, in order to help them make a purchase decision.


Lead image: stock photos from metamorworks/Shutterstock

Leading brands are amping up the shopping experience for customers using AR capabilities. These interactive, curated digital experiences allow shoppers to test out items in an immersive setting, even transporting them to physical outdoor locations to enhance the path to purchase and offer value beyond a product, service or transaction.

Ranging categories from makeup to outdoor gear, our researchers have uncovered the top retailers are taking the online shopping experience to new heights using the latest technology and creative thinking: