In response to consumer demand for sustainable, vegan and cruelty-free options, the DTC brand offers fruits-and-veggies-based packets that make meeting daily nutrition quotas accessible and convenient

This might come as a shock: Only one out of 10 American adults eats enough fruits and vegetables, according to the CDC. Even in such a wellness-focused environment, maintaining proper nutrition can be difficult, especially for on-the-go consumers.

But a brand-new nutrition startup called Kencko is aiming to make eating healthy much easier. The DTC brand produces packets of dry, blended fruits and veggies with no added sugars, colors or preservatives, which can be combined with water or milk to create instant smoothies. Kencko's six mixes are uniquely designed to boost nutrition without disrupting normal consumer routines.

Kencko

“Driven by unprecedented awareness of animal welfare, health concerns and environmental concerns, consumers have been demanding products like those Kencko offers for a while now,” said co-founder Ricardo Vice Santos, in an email to PSFK. “Not only do we want to provide longer and healthier lives for people, but we want to do so in a convenient way, so that it becomes a part of their daily routine, rather than feeling like a chore.”

Each flavor comes in a different color and is formulated to help a specific concern, like heart health or immune system support. The company also provides a branded mixing bottle with every customer's first order, making the product easier to integrate into a busy lifestyle. While Kencko plans to stay DTC, they engage their consumers both digitally and face-to-face.

Kencko

“It’s important to stay relevant and create meaningful relationships with your customers, and we really like to try and tap into that across social media platforms and in-person,” Santos said. “We understand that oftentimes the average person doesn’t have a lifestyle that allows them to live the healthiest, and we want to change that.”

Kencko


Lead image: Kencko

This might come as a shock: Only one out of 10 American adults eats enough fruits and vegetables, according to the CDC. Even in such a wellness-focused environment, maintaining proper nutrition can be difficult, especially for on-the-go consumers.

But a brand-new nutrition startup called Kencko is aiming to make eating healthy much easier. The DTC brand produces packets of dry, blended fruits and veggies with no added sugars, colors or preservatives, which can be combined with water or milk to create instant smoothies. Kencko's six mixes are uniquely designed to boost nutrition without disrupting normal consumer routines.