The luxury automaker is aiming to reach younger demographics while still preserving an air of exclusivity, offering event ticket holders the chance for immersive driving and gastronomical experiences

Porsche, the German luxury automotive company, will be showcasing several of its sport and new four-door models at the Las Vegas Food & Wine Festival. Unlike food and wine, the festival and the manufacturer might seem like an odd pairing at first.

In October, Porsche will be elevating consumer engagement by allowing festival-goers to check out some of its sport cars, as well as test drive its Macan,  Panamera and Cayenne models. The test drives will be held before festival events, which include tastings and demonstrations from world-class chefs and restaurants, plus beer and wine on tap.

Partnering with the Las Vegas festival is intended to help Porsche extend its high-end image and reach out to new and younger demographics. Only those with tickets into the festival will be able to participate in the test drives, preserving an air of exclusivity around the brand while generating more awareness.

Porsche


Lead image: Eric Saunders/Unsplash

Porsche, the German luxury automotive company, will be showcasing several of its sport and new four-door models at the Las Vegas Food & Wine Festival. Unlike food and wine, the festival and the manufacturer might seem like an odd pairing at first.

In October, Porsche will be elevating consumer engagement by allowing festival-goers to check out some of its sport cars, as well as test drive its Macan,  Panamera and Cayenne models. The test drives will be held before festival events, which include tastings and demonstrations from world-class chefs and restaurants, plus beer and wine on tap.