Big name brands are upgrading reward programs providing exclusive events and personalized products to promote shopper loyalty

Reward programs have long inspired brand loyalty in consumers by encouraging repeat purchases. To stay ahead, cutting-edge retailers are now upgrading their loyalty programs by offering incentives and exclusive events to those who remain loyal to the brand.

Our researchers recently collected insights on how leading brands are incorporating storytelling into the retail experiences, and loyalty stood out as an important component. Take a look at how Reebok, Starbucks, Barney's and Dirty Lemon are revamping their loyalty programs and convincing consumers to commit to the brand:

Reebok
English sportswear company Reebok launched a loyalty program  allowing members to earn points by purchasing Reebok goods, reviewing products and posting to social media. Points add up to better perks, including discounts on fitness and nutrition certifications, first dibs on apparel, free customization on gear, and passes to Reebok events.

reward

Reebok

Barneys
Luxury department store Barneys launched a loyalty plan offering access to exclusive experiences and VIP services to its customers. While the service offers expected loyalty program benefits like personalized promotions and early access to sales, members will also receive invites to designer events, free beauty treatments and added perks at the in-store restaurant.

Starbucks
Starbucks recently redesigned its loyalty program. The new program offers perks like free birthday rewards, free in-store refills on certain drinks, access to member events and mobile payments. Weekly and daily promotions also allow users to earn increased stars, or points, bringing them into the store.

reward

Starbucks

Dirty Lemon
Wellness startup Dirty Lemon is opening a physical location in New York City with a VIP space in the back that will serve experimental cocktails to the company’s most loyal clients. Customers who sign up for a monthly Dirty Lemon subscription will be able to access the cocktail bar behind the cashier-less store front space.  The space, not yet open to the public, will inivite VIP customers to sample new beverage concepts and mixed alcoholic drinks made with their favorite products.


Lead image: stock photo from VGstockstudio/Shutterstock

Reward programs have long inspired brand loyalty in consumers by encouraging repeat purchases. To stay ahead, cutting-edge retailers are now upgrading their loyalty programs by offering incentives and exclusive events to those who remain loyal to the brand.

Our researchers recently collected insights on how leading brands are incorporating storytelling into the retail experiences, and loyalty stood out as an important component. Take a look at how Reebok, Starbucks, Barney's and Dirty Lemon are revamping their loyalty programs and convincing consumers to commit to the brand: