Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

With AI technology becoming the new norm in the retail industry, brands are starting to upgrade the shopping experience. Consumers are looking for brands that can instantly find them what they want and create a personalized experience.

PSFK researchers recently compiled the various techniques brands are implementing to reinvigorate the ecommerce shopping experience, where AI-enabled tools ranging verticals from fashion and beauty to home decor stood out. Take a look at how brands like Browzzin, Google and Target are redefining the searching process for consumers.

Browzzin
Browzzin is an AI-enabled fashion social commerce platform that uses visual recognition technology to let users discover and share style inspiration. Browzzin allows users to upload and tag their fashion images to a brand or retailer and earn commission is their post leads to a sale. If the image is not tagged, Browzzin’s visual recognition technology recognizes items within the image and allows consumers to search for similar results to those pictured and buy them, and the user who uploaded the original image will still get their commission.

Google Lens Style Match
Google has released a new app called Style Match that makes it easy for users to identify items of clothing that people are wearing and shop for them in real time. Available as part of Google Lens, their visual search tool, Style Match allows users to point their phones at an outfit that they like and receive results for the exact items of clothing or similar pieces that they can purchase through Google Shopping.

Target
Target partnered with Pinterest to integrate its visual search technology known as Lens into Target’s apps, to allow Target shoppers to snap a photo of any product, and then find similar items available for sale at Target. When a consumer sees something they like out in the real world, they can simply take a picture with Pinterest’s app then find out additional information, like where to buy the item, how much it costs, or other ideas. Lens will help connect online and mobile shoppers to Target products, even if the photo they snapped is not from the brand.


Lead image: stock photos from Archi_Viz/Shutterstock

 

With AI technology becoming the new norm in the retail industry, brands are starting to upgrade the shopping experience. Consumers are looking for brands that can instantly find them what they want and create a personalized experience.

PSFK researchers recently compiled the various techniques brands are implementing to reinvigorate the ecommerce shopping experience, where AI-enabled tools ranging verticals from fashion and beauty to home decor stood out. Take a look at how brands like Browzzin, Google and Target are redefining the searching process for consumers.