Thanks to a growing interest in sustainability and individuality, pre-owned clothes are getting second lives through large retailers, who are upcycling and consigning them

Gone are the days of embarrassment over secondhand clothing. Because of young consumers, who are looking for deals, sustainable practices and one-of-a-kind pieces, buying pre-owned clothing is a mark of honor. Now, cutting-edge brands are creating alternative platforms that focus on selling discounted and eco-friendly products.

With young shoppers in mind, leading brands are creating marketplaces that re-sell lightly used clothing or partner with independent brands to breathe new life into secondhand apparel. Brands like North Face, ASOS and Nordstrom are expanding the shopping experience by providing sustainable alternatives to consumerism and mass consumption.

The North Face
Outdoor clothing company The North Face is attempting to reduce waste with its new line called Renewed. This sustainable line consists of old garments that have been cleaned and refurbished so they’re almost like new, meaning they're cost less and prevent waste. The products are sourced from defective or returned items, keeping them out of landfills.

ASOS Marketplace
Fast fashion retailer ASOS has created the ASOS Marketplace, a platform that allows independent boutiques, vintage collectors and individuals to open virtual stores selling new and second-hand clothing. This one-stop shop hosts over 1,000 virtual boutiques from around the world. Providing an online thrifting experience, consumers can vintage shop from the comfort of their home.

Nordstrom x Stadium Goods
Department store Nordstrom partnered with the in-store and online sneaker consignment shop Stadium Goods. This partnership will give Stadium Goods a physical presence within Nordstrom’s standalone men’s shop in New York City and allows Nordstrom to attract a new customer base. Stadium Goods sells rare pairs of sneakers, so they won't compete with the department store's existing stock.


Lead image: stock photos from Just Portraits/Shutterstock

Gone are the days of embarrassment over secondhand clothing. Because of young consumers, who are looking for deals, sustainable practices and one-of-a-kind pieces, buying pre-owned clothing is a mark of honor. Now, cutting-edge brands are creating alternative platforms that focus on selling discounted and eco-friendly products.

With young shoppers in mind, leading brands are creating marketplaces that re-sell lightly used clothing or partner with independent brands to breathe new life into secondhand apparel. Brands like North Face, ASOS and Nordstrom are expanding the shopping experience by providing sustainable alternatives to consumerism and mass consumption.